IKEA

Sleep Talk

Name: Sleep Talk — IKEA
Uploaded: 2025-01-01
Description: Real people. Real sleep. Real reviews. Canadians spent the night inside IKEA Toronto, filmed through the night. Whatever they said in their sleep became the mattress reviews. Andy Award — Grandy Winner.

Real people. Real sleep. Real reviews. Canadians spent the night inside IKEA Toronto, filmed through the night. Whatever they said in their sleep became the mattress reviews. Andy Award — Grandy Winner.

Real sleep reviews. No filter.

Press

AdweekIkea Taps Real Sleep Talkers for Dreamy Mattress Endorsements Ad AgeIkea is using people's real sleep talk as product reviews for its mattresses LBBonlineIKEA Lets Sleep Talkers Do the Talking in Dreamy Mattress Campaign

Project Photos